There are two conceptions. The first conception is, "I will serve all the devotees, to please my Gurudeva." The other conception is, "I will please all the devotees, to serve my Gurudeva." The motive should be, "I want to please my Gurudeva." It should not be to please all. Whatever we do should be to please Gurudeva—not to please all. You can never please all. -Śrīla Bhaktivedānta Nārāyana Gosvāmī Mahārāja]